In my final advertising/skills class I was tasked with picking a company from the PNW to create a campaign for. We were encouraged to pick a company that didn't have much existing work, which drove many of my classmates to pick new brands and small companies.
I did the opposite, picking one of the largest retailers in North America. Despite their towering presence, Costco doesn't have an advertising budget. The only kind of strategic communications they pursue are mailers to prospective members and coupons to existing members.
Advertising for a massive company with no established voice sounded like a fun challenge, and it was. Check out the ads and campaign book below.