St. Jordan Creek is a tiny winery in Missouri, and for an advertising class I was partnered with a random group and told to make them a media plan.
We didn't know much about wine, media planning, or each other, but after a term of work my group and I enough to put this together.
The winery's owners liked it, maybe you will too. Check out the deck for an overview and the book for all the details.
Note on division of labor:
While all group members contributed to the materials you see here, the parts I was responsible for include:
- Creation of the survey used in our initial research
- Deck creation and presentation
- General strategy/analysis and copy (Including SWOT, manifesto & objective)
- Logo design and social media/website mock-ups